PODCASTS
Welcome to the Trade Secrets, powered by Metabo HPT Podcast. This show is all about real-world lessons, smart strategies, and proven hacks used by successful tradespeople who’ve been in the trenches. If you're just starting your own trades business—or thinking about it—this podcast is another tool for your toolbox. Only this one doesn’t go in the truck...it goes in your head.
EPISODE 4: Keep Social Media Simple
Guest: Steve Dutton (Swan Song Properties)
Feel overwhelmed by social media? Steve Dutton keeps it simple—and effective. In this episode, Steve explains how being real (and using his dog as a co-star) helped him grow a loyal audience and attract business...with zero marketing fluff.
Guest: Steve Dutton (Swan Song Properties)
Feel overwhelmed by social media? Steve Dutton keeps it simple—and effective. In this episode, Steve explains how being real (and using his dog as a co-star) helped him grow a loyal audience and attract business...with zero marketing fluff.
You'll learn:
- What platforms work best for tradespeople
- Why low-effort, high-authenticity content wins
- How to film without fancy equipment or editing
- What to post when you feel stuck or awkward
Episode links:
Swan Song Properties Instagram
Swan Song Properties (Steve Dutton) Youtube