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EPISODE 9: Winning Clients as a Woman in the Trades
Guest: Julie Walther (Women in Trades Hub)
Women-owned trades businesses face a unique set of challenges - from outdated stereotypes to unfair pricing expectations - but they’re also building strong companies, earning trust, and winning clients every day. In this episode, Julie Walther shares practical trade secrets women can use to attract more of the right clients, build support networks, and stand firm in their value.
Guest: Julie Walther (Women in Trades Hub)
Women-owned trades businesses face a unique set of challenges - from outdated stereotypes to unfair pricing expectations - but they’re also building strong companies, earning trust, and winning clients every day. In this episode, Julie Walther shares practical trade secrets women can use to attract more of the right clients, build support networks, and stand firm in their value.
You'll learn:
• Why targeting the right clients (especially women decision-makers) is a game-changer
• How to use Facebook groups and social platforms to get referrals and visibility
• The power of building a local women-in-trades network or meetup
• How collaboration (not competition) can drive more work your way
• Why standing firm on your pricing is essential (and how to build the confidence to do it)
Episode links: